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Wine and Spirit Manager Job Description

This is an example of a Wine and Spirit Manager job description for a reference when building your resume. Analyze the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.


A Wine and Spirit Manager is a leadership position in a retail store or liquor shop, responsible for overseeing the operations of the wine and spirits department. They play a crucial role in managing the wine and spirits inventory, ensuring compliance with liquor laws, and providing excellent customer service to patrons seeking alcoholic beverages. Wine and Spirit Managers work closely with their team to maintain a well-stocked and attractive department while adhering to legal regulations and safety standards.

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  • Team Leadership:
    • Manage, train, and develop a team of wine and spirits department staff, including sales associates and product specialists.
  • Product Selection:
    • Curate and expand the selection of wines and spirits, taking into account customer preferences and market trends.
  • Inventory Management:
    • Monitor wine and spirit inventory levels, place orders, and manage stock to ensure a diverse and well-stocked selection.
  • Quality Control:
    • Inspect products for quality, ensuring that all wines and spirits meet company standards and legal requirements.
  • Customer Assistance:
    • Provide expert advice to customers seeking recommendations or information about wines and spirits, including food pairings and tasting notes.
  • Pricing and Promotions:
    • Set and update prices for wines and spirits, adhering to pricing guidelines and implementing promotional activities to boost sales.
  • Regulatory Compliance:
    • Ensure compliance with all local, state, and federal laws related to the sale and distribution of alcoholic beverages.
  • Merchandising:
    • Create visually appealing displays and arrange products in an organized and attractive manner to encourage sales.
  • Vendor Relations:
    • Develop and maintain positive relationships with wine and spirits suppliers and distributors.
  • Training and Education:
    • Provide ongoing training to staff on product knowledge, responsible serving practices, and customer service skills.
  • Marketing and Events:
    • Plan and execute wine tastings, promotional events, and educational seminars to engage customers and drive sales.


  • Education and Experience:
    • A high school diploma or equivalent is typically required.
    • Previous experience in a wine and spirits department, liquor store, or a related field, with some supervisory experience, is often preferred.
  • Knowledge of Wines and Spirits:
    • Strong knowledge of various wines, spirits, and alcoholic beverages from different regions and styles.
  • Leadership Skills:
    • Excellent leadership capabilities to motivate and guide the wine and spirits department team effectively.
  • Customer Service:
    • A customer-centric approach with a focus on providing excellent customer service.
  • Communication Skills:
    • Effective communication and interpersonal skills to interact with staff, customers, and vendors.
  • Liquor Laws and Compliance:
    • Understanding of local, state, and federal liquor laws and regulations.
  • Problem-Solving:
    • Ability to identify challenges and develop effective solutions to ensure smooth department operations.
  • Adaptability:
    • Flexibility to adapt to changing customer needs and business priorities.

Wine and Spirit Managers play a critical role in managing the wine and spirits department, providing expert guidance to customers, and ensuring compliance with legal regulations. Their leadership, knowledge of wines and spirits, and dedication to customer service contribute to the overall success and reputation of the retail store’s wine and spirits section.

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