Promotions Coordinator Job Description
This is an example of a Promotions Coordinator job description for a reference when building your resume. Analyze the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.
SUMMARY:
A Promotions Coordinator is a marketing professional responsible for planning, organizing, and executing promotional activities and campaigns to drive brand awareness, engage customers, and increase sales. They play a key role in coordinating various marketing initiatives and ensuring that promotional strategies align with the company’s overall marketing objectives. Promotions Coordinators typically work within marketing teams and collaborate with various stakeholders to achieve successful promotional outcomes.
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FUNCTIONAL DUTIES:
- Promotional Campaign Planning:
- Assist in developing promotional strategies and campaign plans in alignment with marketing objectives and target audience.
- Promotional Materials:
- Coordinate the creation and production of promotional materials, including print materials, digital assets, and promotional merchandise.
- Event Planning and Execution:
- Plan and execute promotional events, product launches, and other marketing initiatives to engage customers and drive sales.
- Digital Marketing:
- Collaborate with the digital marketing team to incorporate promotions into online platforms, websites, social media, and email marketing.
- Budget Management:
- Monitor and manage the promotional budget, ensuring that campaigns are cost-effective and stay within budgetary constraints.
- Cross-Functional Collaboration:
- Work closely with internal teams, such as sales, product development, and creative services, to ensure promotional materials are consistent and impactful.
- Analyze and Report:
- Measure and analyze the effectiveness of promotional campaigns, providing reports and insights to marketing management.
- Promotional Partnerships:
- Identify and collaborate with external partners for joint promotional activities and cross-promotions.
- Sales Support:
- Provide support to the sales team by equipping them with promotional materials and information to assist in selling products or services.
- Market Research:
- Conduct research to identify market trends, customer preferences, and competitor promotions to inform future promotional strategies.
REQUIREMENTS:
- Education and Experience:
- A bachelor’s degree in marketing, business administration, or a related field is typically required.
- Previous experience in marketing, promotions, or event planning is advantageous.
- Creativity:
- Demonstrated creative thinking and innovative ideas to develop engaging promotional campaigns.
- Project Management:
- Strong project management skills to effectively plan, execute, and monitor promotional activities.
- Communication Skills:
- Excellent written and verbal communication skills to collaborate with cross-functional teams and external partners.
- Analytical Abilities:
- Proficiency in analyzing data and using insights to improve promotional strategies and results.
- Time Management:
- Effective time management skills to handle multiple projects and deadlines.
- Adaptability:
- Flexibility to adapt to changing marketing trends and consumer preferences.
A Promotions Coordinator plays a vital role in the success of marketing campaigns and promotional activities. Their coordination and execution of promotional initiatives contribute to brand visibility, customer engagement, and increased sales for the company.
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