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Who Is The Target Audience For Your Resume? 

When it comes to job applications, your resume serves as your marketing tool to showcase your skills, experiences, and qualifications. Therefore, it is crucial to tailor your resume to your target audience – the hiring manager, recruiter, or potential employer.

Here are some factors to consider when identifying your target audience for your resume:

  1. Job Position: The target audience for your resume will vary based on the job position you are applying for. If you are applying for a management position, the hiring manager or executive team will be your target audience. In contrast, if you are applying for an entry-level position, your resume will likely be reviewed by a recruiter or human resources professional.
  2. Industry: Different industries have different hiring practices and expectations for resumes. For example, a resume in the finance industry may need to be more detailed and include specific financial metrics and achievements, while a creative industry may prioritize visual design and creativity such as incorporating a website link to your online portfolio showcasing your work. 
  3. Company Size: The size of the company you are applying to can also impact your target audience. In a smaller company, the hiring manager may be more involved in the hiring process and have a more personal connection to the candidates. In contrast, a larger company may have a more structured hiring process, with multiple recruiters or HR professionals involved in the screening process.
  4. Location: The location of the job you are applying for can also influence your target audience. If the company is located in a different country or region, you may need to tailor your resume to fit the cultural and linguistic expectations of the region.

In general, your target audience for your resume should be the person or people responsible for hiring for the position you are applying for. This may include hiring managers, recruiters, and other HR professionals.

To ensure your resume speaks directly to your target audience, consider the following tips:

  1. Use relevant keywords and language: Research the job position and company to identify the key skills and qualifications required for the position. Incorporate these keywords and phrases into your resume to show your suitability for the role.
  2. Highlight relevant experiences: Tailor your resume to the specific job position by highlighting relevant work experiences, achievements, and skills. This will show your target audience that you have the necessary experience and qualifications for the position.
  3. Format for readability: Use an easy-to-read format that is visually appealing and organized. This will help your target audience to quickly scan your resume and find the information they need.
  4. Keep it concise: Your resume should be a maximum of two pages in length. Avoid lengthy paragraphs and irrelevant information, as this can make your resume difficult to read and detract from your key qualifications.

It is important to understand that resumes are 2-dimensional documents and are not expected to convey every detail of our past or current experience. A good resume is only supposed to convey just the key relevant and summarized information that relates to the owner’s current job of interest. Please keep in mind that you as the resume owner are not the target audience for your completed resume. If you look at your resume from your perspective of what it should look like, you most likely may be incorrect. The correct audience for any resume is the ATS and the hiring company (manager, recruiter, etc.). 

In conclusion, understanding your target audience is crucial when crafting your resume. By tailoring your resume to the hiring manager, recruiter, or potential employer, you increase your chances of being noticed and selected for the job position.

If you need any assistance with your resume, please contact us for a customized approach to your needs. 

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