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Mid Level IT

Technical Sales Professional Job Description

This is an example of a Technical Sales professional job description for a reference when building your resume. Analyze the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.


A Technical Sales professional, also known as a Technical Sales Representative or Technical Sales Engineer, combines technical knowledge with sales skills to promote and sell complex or specialized products and services. They play a crucial role in understanding customer requirements, providing technical expertise, and closing sales deals.

Additional strategies for this can be found here.


  • Customer Consultation: Engage with customers to understand their technical requirements, challenges, and objectives. Conduct thorough needs assessments and analyze customer needs to provide customized technical solutions.
  • Product/Service Knowledge: Develop a deep understanding of the company’s technical products or services, including their features, specifications, and applications. Stay updated on industry trends, emerging technologies, and competitor offerings.
  • Technical Presentations and Demonstrations: Deliver presentations, demonstrations, and technical proposals to potential customers. Showcase the features, benefits, and value proposition of the products or services. Address technical questions or concerns and provide appropriate solutions.
  • Relationship Building: Build and maintain strong relationships with customers through effective communication, active listening, and personalized interactions. Develop a deep understanding of their technical requirements to offer tailored solutions.
  • Sales Negotiation: Collaborate with customers to understand their budgetary constraints, technical specifications, and implementation requirements. Negotiate pricing, terms, and conditions to reach mutually beneficial agreements.
  • Sales Pipeline Management: Generate and qualify leads through various channels, including networking, referrals, and industry events. Manage the sales pipeline, track opportunities, and provide accurate sales forecasts. Maintain sales documentation and customer records in CRM systems.
  • Collaboration with Technical Teams: Collaborate with internal technical teams, such as product development, engineering, or support, to address customer needs, provide technical guidance, and ensure customer satisfaction. Act as a liaison between customers and internal stakeholders.
  • Market Intelligence: Stay informed about industry trends, emerging technologies, and competitor activities. Provide feedback to the company regarding customer needs, preferences, and market dynamics to drive product/service development and refine sales strategies.
  • Customer Service: Ensure excellent customer service by promptly addressing technical inquiries, resolving issues, and providing post-sales support. Foster long-term relationships with customers to encourage repeat business and referrals.


  • Technical Knowledge: Strong technical aptitude and understanding of complex products, systems, or services. Knowledge of relevant technologies, industry standards, and applications. Ability to communicate technical concepts to non-technical audiences effectively.
  • Sales Experience: Previous experience in a technical sales role or a combination of technical and sales experience is typically preferred. Familiarity with sales techniques, customer relationship management (CRM) systems, and the sales process is advantageous.
  • Communication Skills: Excellent verbal and written communication skills to effectively communicate technical information and build rapport with customers. Ability to translate customer requirements into technical solutions and convey them convincingly.
  • Problem-Solving Abilities: Strong analytical and problem-solving skills to assess customer needs, identify potential solutions, and offer suitable recommendations. Ability to think creatively and propose innovative technical solutions.
  • Customer Focus: Customer-centric mindset with a genuine desire to help customers achieve their technical objectives. Ability to understand complex customer requirements, address technical challenges, and provide exceptional service.
  • Relationship Building: Strong interpersonal skills to build trust, establish rapport, and maintain long-term relationships with customers. Ability to adapt to different personalities and maintain professionalism.
  • Sales and Negotiation Skills: Proficiency in sales techniques, negotiation strategies, and objection handling. Ability to persuade and influence customers while maintaining a customer-focused approach.
  • Time Management: Excellent organizational and time management skills to handle multiple tasks, prioritize responsibilities, and meet deadlines. Ability to manage complex sales cycles and effectively allocate time and resources.

This job description provides a general overview of the responsibilities and qualifications typically associated with the role of a Technical Sales professional. Actual job descriptions may vary depending on the organization’s industry, size, and specific requirements.

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