Media Planner/Buyer Job Description

Review this Media Planner/Buyer job description for a reference when building your resume. Review the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.

SUMMARY:

A Media Planner/Buyer plays a pivotal role in the advertising and marketing industry, responsible for strategizing and executing media campaigns to maximize a client’s exposure and return on investment (ROI). This dynamic position involves a blend of market research, negotiation skills, creative thinking, and data analysis. The ideal candidate will effectively plan, buy, and optimize media placements to reach target audiences and achieve campaign goals.

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FUNCTIONAL DUTIES:

1. Media Strategy: Develop comprehensive media plans based on client objectives, identifying the most effective media channels (e.g., digital, print, TV, radio) and demographics to target.
2. Market Research: Conduct extensive market research to understand audience behavior, media consumption, and competitive landscapes, using data to inform media strategies.
3. Vendor Negotiation: Establish and maintain strong relationships with media vendors, negotiating terms and rates to secure optimal media placements for clients.
4. Campaign Optimization: Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and return on investment.
5. Budget Management: Create and manage media budgets, ensuring optimal allocation of resources and adherence to client financial guidelines.
6. Ad Placement: Coordinate with media vendors, publishers, and advertising agencies to secure ad placements, ensuring they align with the media plan.
7. Ad Creatives: Collaborate with creative teams to ensure that ad content aligns with campaign objectives and resonates with target audiences.
8. Data Analysis: Utilize data analytics tools to assess the effectiveness of advertising campaigns and generate insights for ongoing optimization.
9. Adherence to Compliance: Ensure all advertisements comply with legal regulations, industry standards, and brand guidelines.
10. Reporting: Produce regular reports that provide insights into campaign performance, highlighting key metrics and areas for improvement.

REQUIREMENTS:

Education:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree or relevant certifications are a plus.

Experience:

• 3-5 years of experience in media planning and buying, advertising, or a related field.
• Proven track record of successful media planning and buying.

Skills:

• Strong negotiation and communication skills.
• Proficiency in media planning and buying tools.
• Excellent analytical and data interpretation abilities.
• Knowledge of industry regulations and advertising best practices.
• Proficient in budget management and financial analysis.
• Familiarity with digital marketing and advertising platforms.

Attributes:

• Strategic thinker with a keen eye for detail.
• Results-oriented with a track record of meeting or exceeding KPIs.
• Strong interpersonal skills for building and maintaining vendor relationships.
• Adaptable to changes in market trends and technology.
• Creative problem solver with a passion for advertising and marketing.

This Media Planner/Buyer job description serves as a reference for individuals looking to tailor their resumes for this position. Highlight your relevant experience, skills, and qualifications when applying for such roles.

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