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counter manager

Counter Manager Job Description

This is an example of a Counter Manager job description for a reference when building your resume. Analyze the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.


A Counter Manager is a key position within the retail beauty and cosmetics industry, typically found in department stores or specialty beauty stores. The primary responsibility of a Counter Manager is to oversee the operations of a specific beauty or cosmetics brand’s counter within the store. They lead a team of beauty advisors or sales associates and are responsible for achieving sales targets, providing excellent customer service, and representing the brand in a positive and professional manner. Counter Managers play a crucial role in driving product sales, building customer relationships, and ensuring the overall success of the brand’s counter.

Additional strategies for this can be found here.


  • Sales Management:
    • Set sales targets and goals for the counter and guide the team to achieve them.
    • Monitor individual and team sales performance, providing coaching and support to improve sales results.
  • Customer Service:
    • Provide exceptional customer service to clients, ensuring they receive personalized recommendations and beauty advice.
    • Address customer inquiries, concerns, and complaints in a professional and timely manner.
  • Product Knowledge:
    • Develop in-depth knowledge of the brand’s products, features, and benefits to effectively communicate and educate customers and the team.
  • Team Leadership:
    • Supervise and train beauty advisors or sales associates, ensuring they are well-versed in product knowledge and sales techniques.
    • Motivate and inspire the team to achieve sales targets and deliver exceptional customer service.
  • Visual Merchandising:
    • Maintain an attractive and organized counter display to showcase products effectively and in line with brand standards.
  • Inventory Management:
    • Monitor and manage counter stock levels, coordinating with store management to replenish products as needed.
  • Event Coordination:
    • Plan and execute promotional events, product launches, and customer engagement activities to drive sales and brand awareness.
  • Reporting:
    • Prepare sales reports, performance analysis, and customer feedback for the brand’s management and store management.
  • Brand Representation:
    • Represent the brand with professionalism and enthusiasm, embodying its values and image.
  • Training and Development:
    • Provide ongoing training and development to the team on new products, sales techniques, and customer service skills.


  1. Education and Experience:
    • A high school diploma or equivalent is typically required. A college degree in marketing, business, or a related field is advantageous.
    • Previous experience in retail sales, beauty, or cosmetics, with a proven track record in sales and leadership, is beneficial.
  2. Sales Skills:
    • Strong sales and negotiation skills, with the ability to meet and exceed sales targets.
  3. Customer Focus:
    • Customer-oriented with a passion for providing exceptional customer service.
  4. Leadership:
    • Excellent leadership and team management skills to motivate and guide the team effectively.
  5. Product Knowledge:
    • In-depth knowledge of beauty products, skincare, makeup, and cosmetics trends.
  6. Communication Skills:
    • Excellent verbal and written communication skills to interact with customers and team members effectively.
  7. Presentation Skills:
    • Strong presentation skills to conduct product demonstrations and events.
  8. Adaptability:
    • Flexibility to adapt to changing customer demands and business requirements.

Counter Managers play a pivotal role in driving product sales, providing outstanding customer service, and fostering brand loyalty within the retail beauty and cosmetics sector. Their leadership, sales expertise, and product knowledge contribute to the success and growth of the brand’s counter within the store.

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