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Business Development Representative Job Description

This is an example of a Business Development Representative job description for a reference when building your resume. Analyze the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.


A Business Development Representative (BDR), also known as a Sales Development Representative (SDR), is a key member of the sales and marketing team responsible for generating new business opportunities and driving revenue growth for a company. They play a crucial role in prospecting, qualifying leads, and setting up initial meetings with potential customers.

Additional strategies for this can be found here.


  • Lead Generation:
    • Proactively research and identify potential customers through various channels, including cold calling, email campaigns, social media, and industry-specific databases.
  • Prospecting and Qualifying Leads:
    • Conduct outreach to prospective clients to introduce the company’s products or services and qualify their interest and fit for the offering.
  • Sales Pipeline Management:
    • Maintain and update the sales pipeline, tracking all interactions with leads and ensuring timely follow-ups to move leads through the sales process.
  • Relationship Building:
    • Build and nurture relationships with potential customers, engaging them in meaningful conversations to understand their needs and pain points.
  • Product/Service Presentations:
    • Deliver compelling presentations or demos to potential customers, highlighting the unique value propositions of the company’s products or services.
  • Collaboration with Sales Team:
    • Collaborate closely with the sales team to pass qualified leads and provide necessary background information to facilitate successful sales conversions.
  • Market Research:
    • Stay updated on industry trends, competitors’ activities, and customer needs to identify new business opportunities.
  • Lead Nurturing:
    • Engage with leads through email marketing, personalized content, and other touchpoints to nurture relationships and keep the company top of mind.
  • Reporting:
    • Provide regular reports and updates on lead generation efforts, conversion rates, and the progress of leads through the sales funnel.


  • Education and Experience:
    • A bachelor’s degree in business, marketing, or a related field is preferred, but not always mandatory. Relevant experience in sales, business development, or lead generation is valuable.
  • Sales and Customer Service Skills:
    • Strong communication and interpersonal skills to effectively engage potential customers and build rapport.
  • Self-Motivated:
    • Demonstrated self-motivation and ability to work independently to achieve lead generation targets.
  • Goal-Oriented:
    • Results-driven with a focus on achieving and exceeding set targets and KPIs.
  • Persistence:
    • Tenacity in handling rejection and the ability to follow up consistently to convert leads into qualified opportunities.
  • Adaptability:
    • Flexibility in responding to changing priorities and adapting to dynamic market conditions.
  • Tech-Savvy:
    • Familiarity with customer relationship management (CRM) software and other sales tools for lead tracking and reporting.
  • Time Management:
    • Effective time management skills to prioritize tasks and manage a high volume of lead generation activities.
  • Team Player:
    • Ability to collaborate and work effectively with cross-functional teams, including marketing, sales, and product development.

Please note that the specific duties and requirements for a Business Development Representative may vary depending on the industry, company size, and the employer’s particular needs and expectations. Additionally, BDRs may work in various sectors, including technology, healthcare, finance, and more.

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