Review this Advertising Coordinator job description for a reference when building your resume. Review the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.

SUMMARY:

The Advertising Coordinator is a vital team member responsible for supporting advertising and marketing initiatives. This role involves a combination of project management, administrative tasks, and creative collaboration, ensuring that advertising campaigns run smoothly and effectively. The ideal candidate possesses strong organizational skills, attention to detail, and a passion for advertising and marketing.

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FUNCTIONAL DUTIES:

1. Campaign Planning: Assist in the planning and execution of advertising campaigns, including scheduling, resource coordination, and budget tracking.
2. Creative Support: Collaborate with creative teams to develop advertising content, offering feedback and ensuring it aligns with campaign objectives and brand guidelines.
3. Content Management: Organize and maintain advertising materials, including ad copy, graphics, multimedia content, and promotional materials.
4. Media Placement: Coordinate with media vendors, publishers, and agencies to secure advertising placements, ensuring they are on schedule and budget.
5. Market Research: Conduct research on target audiences, competitors, and industry trends to provide insights and data for campaign planning and optimization.
6. Administrative Tasks: Handle various administrative responsibilities, such as scheduling meetings, managing email correspondence, and maintaining campaign documentation.
7. Budget Oversight: Assist in monitoring campaign budgets and expenses, ensuring financial compliance with planned objectives.
8. Data Analysis: Gather and organize data related to campaign performance, then prepare reports and insights to aid in decision-making and optimization efforts.
9. Digital Platform Management: Manage social media accounts, ad accounts, and other digital platforms to schedule, monitor, and optimize ad campaigns.
10. Adherence to Guidelines: Ensure all advertising content complies with legal regulations, industry standards, and brand guidelines.

REQUIREMENTS:

Education:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field. Relevant coursework or certifications are a plus.

Experience:

• 1-3 years of experience in advertising, marketing, or a related field is beneficial. Previous experience in a coordinator or assistant role is a plus.

Skills:

• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud or similar software for content creation.
• Exceptional organizational and time management skills.
• Basic understanding of marketing and advertising principles.
• Familiarity with social media platforms and advertising tools.
• Analytical and data interpretation skills.
• Adaptability and a willingness to learn new tools and strategies.

Attributes:

• Detail-oriented with a commitment to precision.
• Effective team player with strong collaboration skills.
• Enthusiasm for advertising and marketing.
• Problem-solving and critical thinking abilities.
• Capacity to handle multiple tasks and meet deadlines.
• Strong work ethic and dedication to personal and professional growth.

This Advertising Coordinator job description serves as a reference for individuals looking to tailor their resumes for this position. Highlight your relevant skills, educational background, and any related experience when applying for advertising coordinator roles.

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