Review this Advertising Account Director/Manager job description for a reference when building your resume. Review the qualifications and requirements listed to get an understanding of what you need to include on your resume for what employers would look for in this field.
SUMMARY:
The Advertising Account Director/Manager is a leadership role within the advertising and marketing industry, responsible for overseeing and nurturing client relationships, managing campaigns, and driving revenue growth. This position requires a strategic thinker with a deep understanding of advertising, a track record of client success, and exceptional leadership and communication skills. The ideal candidate will excel in guiding teams, delivering results, and fostering long-term client partnerships.
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FUNCTIONAL DUTIES:
- Client Relationship Management: Develop and maintain strong client relationships, understanding their business goals and marketing needs to provide tailored advertising solutions.
- Strategic Planning: Collaborate with clients to develop advertising strategies and campaigns, ensuring alignment with client objectives and effective use of advertising channels.
- Campaign Management: Oversee the planning, execution, and optimization of advertising campaigns, including budget management and ensuring that campaigns meet or exceed KPIs.
- Team Leadership: Manage and mentor account teams, providing guidance, support, and facilitating collaboration to achieve client success.
- Market Research: Stay updated on industry trends, audience demographics, and competitor offerings to effectively position advertising solutions.
- Media Proposal Creation: Lead the creation of media proposals and presentations, outlining advertising options, rates, and benefits to clients.
- Adherence to Compliance: Ensure that advertising content complies with legal regulations, industry standards, and brand guidelines.
- Sales and Revenue Growth: Identify opportunities for upselling and cross-selling advertising services to clients to drive revenue growth.
- Reporting and Analytics: Provide clients with regular reports on campaign performance, insights, and recommendations for improvements.
- Client Retention: Focus on client retention by continuously demonstrating the value of advertising services and fostering long-term partnerships.
REQUIREMENTS:
Education:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree or relevant certifications are a plus.
Experience:
- 5-8 years of experience in advertising account management, with a proven track record of successfully leading client relationships and campaigns.
Skills:
- Exceptional client management and negotiation skills.
- Strong written and verbal communication abilities.
- Proficiency in CRM software for client relationship management.
- Analytical and data interpretation skills.
- Thorough knowledge of advertising options, media channels, and market trends.
- Leadership skills with the ability to manage and motivate teams.
- Goal-oriented with a focus on revenue generation.
Attributes:
- Strategic thinker with excellent problem-solving abilities.
- Strong interpersonal skills for building and maintaining client relationships.
- Adaptability to changes in the advertising landscape.
- Passion for advertising and marketing.
- Effective time management and organizational skills.
- Ethical and trustworthy in client interactions.
This Advertising Account Director/Manager job description serves as a reference for individuals looking to tailor their resumes for this position. Highlight your relevant experience, skills, and qualifications when applying for advertising account director or manager roles.
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